Roberto Santiago the Owner of Manaira Shopping Mall

It takes more than a good business idea to venture into a successful business. That is why successful entrepreneurs always think ahead. Even when they stray from the ideal roadmap, they always know what they want to accomplish in the end. This description fits the life of Roberto Santiago, a serial entrepreneur who owns two modern shopping malls in Brazil.


Personal Profile


Roberto Santiago was born in Joao Pessoa. That is where he grew as well. Like any other toddler whose dreams and aspirations are founded in the corners of a study hall, Roberto Santiago attended Pio X Marist College for higher education. In that institution, he was able to attain managerial skills. At a later time, he joined the University Centre of Joao Pessoa for an undergraduate course in business administration. Perhaps, he was able to obtain people skills while undertaking this specific undergraduate course.




Roberto Santiago worked at Café Santa Maria after college. He dedicated time and effort in service delivery. That is how he managed to garner extensive experience in business management. He was also able to earn some money which enabled him to venture into a new business. From Café Santa Maria, he started a Cartonnage Company. The company manufactured cartons in addition to decorative items. After manufacturing, Roberto Santiago would rally his employees to supply the items to consumers.




Seeing that the cartonnage company yielded substantial revenue, Roberto Santiago decided to venture into real estate. That was in 1987. Luckily enough, he was successful. He bought land and invested in what would later be termed as a one-stop shopping mall. Manaira Shopping Mall was established in two years. The project was Roberto’s idea of providing the people of Joao Pessoa with a facility that would cater for their needs in a wholesome manner.


Manaira Shopping Mall


On 29th November 1989, Manaira Shopping Mall was opened. It has 98 stores. The stores comprise of entertainment units, financial services units, an education center, food courts and restaurants, a gaming area and a hall known as the Domus Hall. The Domus Hall was launched in 2009. It is situated on the rooftop of the mall. The Domus Hall is air-conditioned. It has enough space to accommodate 10,000 people. Since it is a two-story structure, two different events can be hosted on the same floor.


Some of the entertainment options available in Manaira Shopping Mall include a movie theatre, a bowling alley and an equipped amusement park that has state-of-the-art machines.


The Expansion of Manaira Mall


Manaira was first enlarged in 1993.The second expansion occurred in 1997. The food court was revamped in the third expansion that occurred in 2007. Presently, it provides meals that fit every client’s budget.


Additional Information


Behind the one-stop-shopping mall is a successful entrepreneur, Roberto Santiago. He is one entrepreneur who never rested on his laurels. He invented one of Brazil’s largest and best malls.


Adam Milstein’s Success as an Active Philanthropist

Philanthropist Adam Mistein has been a successful commercial real estate investor since 1983. He is currently working at a private commercial real estate firm, Hager Pacific Properties, as managing partner. The firm has three locations in Calif., Encino, Newport Beach and West Hollywood. Milstein also services as national chairman and is co-founder of the Israeli-American Council, supporting Israeli-Americans across the United States.


In December of 2016, Adam told IdeaMensch online that he came to the United States from Israel to obtain a Masters of Business Administration (MBA) degree with concentration in entrepreneurship. During that time, he ventured out into his career to become financially stable as a real estate commercial broker, and because he wanted to succeed in his career. Milstein believes that to be a successful entrepreneur that needed to rely on himself and not others by understanding and resolving problems that arise.


He established the Milstein Family Foundation to help young adults identify their roots in the Jewish community. Together with his wife Gila, Milstein’s mission is to strengthen Israel and the Jewish people within the United States for the next generation of the Jewish community. The foundation principles include: active philanthropy (funding organizations, projects and programs (OPPs), life path impact (to be sure that OPPs are engaging in the young into adulthood) and philanthropic synergy (collaboration of other philanthropic organizations).


“These three principles are what make the Milstein Family Foundation unique,” Milstein says in an interview with Lynn Fosse, Senior Editor of CEOCFO Magazine online, May 8, 2017. He continues saying that an active philanthropy always makes sure to find ways to fund organizations, as well as projects and programs involved. Therefore, many people who work active philanthropist not only invest in their time, but their resources as well to succeed in order to make an impact on their mission and others successfully.

With Acquisition Of HSBC Brazil, Luiz Carlos Trabuco Looks To Get Real Results

Few industries are as competitive as the Brazilian banking industry has become. Since the global financial collapse of 2008, the trend towards increasing consolidation has only accelerated. Today, the Brazilian banking sector is dominated by two major players, Itau Unibanco and arch rival Grupo Bradesco. The latter, headed by inveterate banker Luiz Carlos Trabuco, has struggled to make progress over the last 8 years. But with the acquisition of HSBC Brazil, the slumping firm is back in first place, with great momentum behind them.

Over the coming years, Itau Unibanco will have to stay in the race or confront the possibility of being crushed by a larger rival, who can make tactical use of its economies of scale and weaponize its size advantage to wage economic warfare on its competitor. For whoever becomes number one, the potential prize is huge. The last bank standing in this showdown of corporate giants will have de facto monopolistic reign over the entire Brazilian banking industry. Like Carlos Slim was able to do with his monopolies in Mexico, the winner may well take all.

Mixed results from a CEO many considered a savior

But even though he has positioned his company to have a clear shot at becoming the TelMex of the Brazilian banking industry, Trabuco’s first few years at the helm of Grupo Bradesco were largely a disappointment to most industry observers. Many had enormous expectations for his tenure, brought about for his formidable reputation as someone who could turn to gold nearly anything he touched. But the larger market forces proved to be more than Trabuco could counter. For the first six years of his reign as CEO and president, the stock price declined by more than 50 percent and Bradesco slipped to a distant second in the rankings of Brazilian financial services companies.

Like Luiz Carlos Trabuco on Facebook

This disappointment was, in large part, a result of unrealistic expectations that the market and analysts had of Trabuco’s abilities. He had been responsible for enormous growth in two departments of the bank that he had overseen. In one case, while heading up the financial planning division of Bradesco, Trabuco had grown the unit from an insignificant business line into a division representing more than 25 percent of the corporation’s total profits. He against repeated the feat as the head of the insurance division, where he grew Bradesco’s underwriting operation into the largest of its kind in the country. It was results like these that had many analysts’ expectations for his tenure as CEO placed somewhere between the stratosphere and outer space.

But the stock price did not cooperate, nor did the bank’s growth prospects. By 2009, the year that Trabuco’s predecessor, Mario Cypriano, stepped down from the company’s top slot, the Brazilian banking industry was largely stripped of all viable acquisition targets. The tremendous organic growth that occurred during Cypriano’s time as CEO, which saw the company’s assets grow from just $5 billion into the hundreds of billions, had largely dissipated. Trabuco, instead, inherited a company in a slumping industry, amid a macroeconomic picture that did not bode well for any prospects of future organic growth. With no opportunities for acquisitions, Trabuco was stranding mid-ocean, with no wind in the sails.

But then, in 2015, rumors began swirling that HSBC was looking to dump its Brazilian assets. Luiz Carlos Trabuco immediately pounced on the opportunity, drawing up a letter of intent and contacting the HSBC brass to feel out the price range. By the end of 2015, Trabuco had announced that he had struck an agreement to buy all of HSBC Brazil’s holdings in a $5.2 billion, all-cash deal.

This represented the largest single transaction in Brazilian history. But more importantly, it put Bradesco back in the running for monopoly status over the Brazilian banking market, a goal that many industry observers long contended was the centerpiece of Trabuco’s long-term strategy.

Today, the stock price is back up and Trabuco’s patience those six years of inactivity looks vindicated.

Find more about Luiz Carlos Trabuco:

DAMAC Soars to Greater Success Under Founder and Chairman, Hussain Sajwani

Hussain Sajwani is an influential investor and philanthropist from the United Arab Emirates. It has taken Hussain four decades to amass a personal fortune estimated by Forbes Magazine to stand in at $4.4$. Today, DAMAC Properties has grown to become a behemoth entity working in close to a dozen Middle East countries.


What DAMAC Does


The firm mostly specializes in luxury and commercial property developments. The company’s portfolio has investments in other unrelated interests for instance, in the legal, finance, sales and marketing sectors. According to DAMAC’s Linked In page, the firm has a core staff of around 2,000 professionals.


Capital Markets Analyst


Hussain is a revered expert in the capital markets niche. In recent years, the Dubai-based billionaire businessperson has set up a venture capital firm called DICO Investments Co LLC. The VC firm has overseen several multi-million dollar M&A deals by Hussain and his team.


Rethinking Dubai’s Future


In the 90’s, the Emirates region witnessed a relaxation of the existing property ownership rules and regulations. The leaders hoped to attract foreigners and investors to boost the oil-dependent economies of the area. Hussain made quite the killing selling properties, mostly to western foreigners. In 2002, DAMAC finally went public on the London Stock Exchange raising millions in the process.


Here’s the financial report card of DAMAC Properties for the year ending 2016:-


  • Market Capitalization $15.3B
  • Total Enterprise Value $16.6B
  • Earnings Per Share $0.6B
  • Total Equity $12.6B
  • Revenue $7.16B
  • Total Debt $3.82B


DAMAC’s success is made possible by dependable and renowned suppliers. Here are some of the leading development partners associated with Hussain’s firm:-


  1. LVMH


LVMH is a luxury goods retailing venture. The establishment deals in selling perfumes, cosmetics, fashion apparel, wines, spirits, jewelry and designer watches.


  1. The Trump Organization Inc.


DAMAC owner, Mr. Sajwani got thrust into the limelight in the early days of the Trump administration. Many folks didn’t realize just how close the UAE business person was with the incoming president. That was until the Hussain Sajwani family got a special invite to usher in 2017 with the new president.


  1. Drake & Scull International LLC


DAMAC relies on this engineering and architecture firm for a myriad of core activities. Drake & Scull provides comprehensive support for DAMAC’s foremen building the apartments and the five-star hotels in the ME and beyond.